If you want to get an edge in the e-commerce arena, you will have to make sure that your product packaging choice is correct.
Perhaps, we have learned from giants in the online retail industry that packaging matters more than any other aspect. With the rise of the concept of eco-friendly packaging, e-commerce businesses look for packaging solutions that are stylish and sustainable.
So, what does that mean for small businesses in the e-commerce industry? Whether you are a veteran or just started your business in the e-commerce arena, you have to make sure the product packaging solutions you use contribute to an enhanced customer experience. At the same, the packaging must be eco-friendly.
Eco-friendly packaging for e-commerce brands
While pandemic has caused the entire business world to come to a standstill, it has proved a lifeline for businesses shipping products to customers. Reports suggest that the world of e-commerce has seen spending of an additional $900 billion during the 12 months of the COVID-19 pandemic. While this dramatic shift in consumer behavior presents a significant opportunity to businesses, the implementation procedure is not plain sailing.
The rise in sales has also resulted in increased competition, which may be a challenge for smaller brands. That is why they need to ensure precision in product packaging. Ensuring product safety during shipping is the bare minimum. To keep up with the competition, it is crucial to style and design product packaging. On top of that, the packaging must be environmentally friendly.
Eco-friendly e-commerce mailers, shippers, and boxes
Consumers who buy things online pay attention to product packaging. They want it to be eco-friendly. So, what is the eco-friendliest material you can use to protect your goods during transit?
Cardboard packaging, undoubtedly, stands as the best eco-friendly option here. Made from biodegradable, durable, and recycled materials, cardboard helps brands save the environment while providing optimum protection to the packaged goods. It is also cost-effective, meaning that you have a greater chance at customizing your packaging to impress your customers.
Here are the eco-friendly postal packaging options that may help you stay ahead in the competition.
Brown postal boxes
You can use these boxes if you are dealing with a high volume of orders and tighter profit margins. These boxes are versatile, sturdy, and cost-effective. They use a hinged lid, which is capable of ensuring the optimum safety of your orders. You can choose from a wide array of sizes, depending on the size and shape of your products.
White postal boxes
If you do not want to use brown boxes, you can consider using stock white mailers. These boxes are robust and eco-friendly in the same way as brown postal boxes. You can use these boxes if you want a clean and simple packaging solution.
Book wrap mailers
These mailer boxes come with multiple depth options, allowing you to utilize their flexibility to pack a range of products of varying sizes. These mailers also feature a peel-and-seal closure and a tear-open strip. These features reduce the amount of time required for product packaging significantly.
Cardboard shipping boxes
These boxes offer peace of mind to brands that have to ship larger products to distant locations. These boxes are ideal for the packaging of bulky and breakable products.
You can personalize all these boxes to give your brand the necessary exposure during the shipping process. This part may be a bit challenging, so you can speak to a packaging consultant to discuss all options.
